عربي
CASE STUDIES
SUPPLIFY
Scope
Conducted a feasibility study and developed a business plan for the establishment of a new mobile application in the UAE that is aiming to connect farmers and organic producers to customers. The feasibility study process involved the collection and detailed analysis of market landscape, competitors, and financial forecast. The business plan included an actionable set of steps to help the business owner make better decisions about its customer segment, stakeholders, revenue model, and positioning in the market.
Outcome
The prepared feasibility study and business plan enabled the client to discover a niche market, identify new stakeholders, and form a solid value proposition. The study also helped the client to focus on a competition plan that would increase application’s success rate. Furthermore, the study provided a reasonable amount of technical info about the development of the app, the technology available in the market, and the amount of capital required to develop the app.
Dubai Cafe
Scope
Conducted a feasibility study for the establishment of a proposed new café in Dubai. The feasibility study process involved the collection and detailed analysis of market related data, development and screening of alternative strategies, and the provision of recommendations for the best viable course of action to implement.
Outcome
The prepared feasibility study provided the client a detailed market assessment that entailed the analysis of the existing market and competition in Dubai and the identification of market gaps. Customer behavior and estimates of sales were analyzed to identify product preference patterns. A comprehensive risk assessment was prepared complete with mitigation strategies. The final report outline the critical success factors and included recommendations for location selection, marketing strategies, promotion channels, and differentiation positioning in the market.
Pomogranate mobile application
Scope
Conducted a Pre-launch Market study and Marketing Strategy and Legal Considerations report for the establishment of a mobile application that aims to create a central hub to aid individuals stay connected with the people they relate to and serve as a tool to create hundreds of micro communities and have a positive impact on these groups. The project involved data collection via interviews and a survey, and detailed analysis to identify users’ behavior patterns, desired features and capabilities, market gaps and competition, target demographics and regions, risks and mitigation, revenue stream model, and CAPEX and OPEX financial forecast.
Outcome
The project deliverables provided the client a detailed market assessment that entailed the analysis of the existing market and competition and highlighted market gaps to pursue based on product differentiation. Provided robust recommendations for the business model, strategic market positioning, marketing strategies, promoting channels, legal requirements, scalability, business canvas, and pitch deck.
LUXURY SALON
Scope
Conducted a feasibility study for the establishment of a luxury salon/spa that aims to introduce missing services in the market. The project involved data collection and detailed analysis to identify customers’ behavior patterns, market gaps and competition, target demographics, ideal location selection, risks and mitigation strategies, legal and insurance requirements, and CAPEX and OPEX financial forecast.
Outcome
The project deliverables provided the client a detailed market assessment that entailed the analysis of the existing market maturity and competition highlighting market gaps to exploit for services differentiation. Provided recommendations for the location selection, business model, strategic market positioning, promoting channels, legal requirements, staffing requirements, scalability, and pitch deck.
